二、【New words and expressions】生词和短语
●influence v. 影响
●pride v. 骄傲
●taste n. 鉴赏力
●exert v. 施加
●subtle adj. 微妙的，难以捉摸的
●advertiser n. 做广告的人
●classify v. 分类
●magic adj. 有奇妙作用的
●sample n. 样品
●devise v. 设计，想出
●capture v. 吸引，赢得
●manufacturer n. 生产厂家，制造商
●wheelbarrow n. 独轮手推车
●boot n. （汽车尾部的）行李箱
●ingredient n. 配料
●crane n. 起重机
●anticipate v. 预期，预料
■influence v. 影响
have effect on
Eg.: Literature and art have great influence of people’s idelogy.
Don’t be influenced by bad examples.
under the influence of受…影响
Eg.: We are under the influnce of advertisements.
have influence over sb 有左右某人的能力
Eg.: A teacher has influence over his students.
exercise influence on sb's behalf 为某人而尽力
on sb's behalf 为某人的利益
Eg.: The boss exercises influence on his employee’s behalf.
区别：influence / affect
Eg.: The bad examples will affect a lot number of students .
■pride v. 骄傲
pride vt. & n.
pride oneself on 为…感到骄傲、夸耀＝take pride in / be proud of
Eg.:He prided himself on his driving skill.
in the pride of 处于最佳状态（顶峰）
Eg: She is still young and in the pride of her beauty.
put one’s pride in one’s pocket:控制自尊心
■taste n. 鉴赏力
Eg.: She has excellent taste in dress.
have excellent taste in sth 在…上有极高的品位
a taste of 尝一口，尝一点
Eg: Oh,let me have a taste of your coffee.
in good taste: 文雅，得体
Eg: The beautiful girl is in good taste.
in bad taste: 庸俗，不得体
to one's taste: 合某人的口味，称某人的心愿
Eg: He did what he wanted to do to his taste.
There is accounting for taste. 人各有所好。
He who has never tasted bitter knows not what is sweet.不知黄连苦怎知蜂蜜甜呢。
taste blindness 味盲
taste maker 时尚的首创者
Eg.: Are you taste maker?
■exert v. 施加
exert sth on sb 对某人施加…（压力）
Eg.: His wife exerted a lot of pressure on him to change his job.
He likes to exert his authority on us.
exert oneself 努力，尽力
Eg.: He never exerted himself to study hard.
exert every effort 尽一切努力
■subtle adj. 微妙的，难以捉摸的
Eg.: Advertisements exert subtle influence on us.
Eg.: He is a subtle observer.
subtleness == subtlety
■advertiser n. 做广告的人
■classify v. 分类
as引导让步状语从句，句子要采用倒装形式（ adj. / adv. / n. / v.用在as之前）
Eg.: The books have been classified according to subjects.
classified adj. 分类的，机密的
classifiable adj. 可分类的
classifier n. 分类者
■magic adj. 有奇妙作用的
■sample n. 样品
■devise v. 设计，想出
■capture v. 吸引，赢得
Eg.: His wonderful performance captured my attention.
Eg.: The police captured the two thieves.
■manufacturer n. 生产厂家，制造商
■wheelbarrow n. 独轮手推车
■boot n. （汽车尾部的）行李箱
■ingredient n. 配料
■crane n. 起重机
■anticipate v. 预期，预料
anticipate / except
anticipate : 预料到
Eg.: Our attack failed because the enemy anticipated.
Eg.:We anticipated the enemy would try to cross the river, so we decided to destory the bridge.
except: 期待，希望某事发生（不能表示“预料到”这一含义）；期待，指望，anticipate ==except
Eg.: I am not expecting any trouble.
We are anticipating ( excepting ) a large crowd of people at tonight’s meeting.
He is the man who is always anticipating trouble.
Eg.: The students are anticipating a wonderful vocation.
No one ,avoid, 双重否定
No students can avoid being influenced by their teachers.
Advertisements always exert influence on everybody.
Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want, for advertising
exerts a subtle influence on us.
1．adj. + as + 主语+ 谓语
Rich as he is, he is not happy.
Tired as I was, I try to help them.
2．adv. (much ) + as + 从句
Much as I like you, I will not marry you.
Much as I hate do it, I must stay home and study English.虽然我不愿意这么做，但我今晚必须呆在家里学习英语。
3．v. + as + 主语 + 助动词
Try as they may, they will never succeed.即使他们很努力，但他们不会成功。
Object as my parents may, I decide to do it.不管我父母怎样反对，我都决定要这样做。
1. n. (U) 努力，竭尽全力 （需要花费脑力和体力的事情）
Eg.: It took a lot of effort to lift the box.
A great deal of effort has gone into this exhibition.
2. n. (C) 努力，竭尽全力 make every effort
Eg.: We are making every effort to study English.
in one’s effort to do:为了干好某事，在干好某事的努力过程当中
Eg.: The company is selling off some of its buildings in their efforts to save money.
In their efforts to learn English well, they spend a lot of time.
make a close (careful ) study:对什么做了仔细的研究
Advertisers make every effort in order to sell their products.
The first paragraph is really wonderful, you’d better keeping your mind
Advertisers discovered years ago that all of us love to get something for nothing.
get something for nothing ( free ): 免费得到……
The big bell rare goer wrong.
these days: 目前
not only…but…as well……不仅……而且……
Eg.: They have devised the best way to have the party.
enable sb. to do: 使某人能够做某事
Eg.: Hard work will enable you to pass the examinaiton, otherwise, no way.
make it possible for sb to do sth 使……可能
Eg.: His fwe material possessions make it possible for him to move from place to place with ease.
The money he won made it possible for him to make a tour around the world.
capture(catch, receive, arrest, draw) the attention of sb 吸引某人注意力
Radio and television have made it possible for advertisers to capture the attention of millions of people in this way.
The response to this competition was tremendous.
responce = reaction: 反映
before long = soon, shortly
biscuits of all shapes (sizes ), shoes of all sizes
occupy = take up, 占据
It seemed certain that...
We are sure / certain...
It is certain...
closed = ended
remove = load